WHAT IS AUTOMATION STUDIO IN MARKETING CLOUD SOFTWARE

When you're moving to marketing automation, you're implementing a process and putting in software at the same time.

Then, they can use marketing automation to understand whatвЂ™s going on and report to stakeholders about the marketing impact and what is and isnвЂ™t working.ДЄ:В ItвЂ™s important to plan in the beginning before you jump into things.

WHAT IS AUTOMATION STUDIO IN MARKETING CLOUD HOW TO

To get the most out of using marketing automation software, marketers need to consider how they want to run things, what their process is going to be, how they want to set up their data so that they can measure the success of their marketing strategy, and how to direct traffic to their landing pages. Marketing automation is good at the top and middle of the funnel. A CRM, however, will usually just have customer data, and not information on early leads that havenвЂ™t been qualified yet.ДЄ CRM is good at managing information at the bottom of the funnel. It provides a complete view of not just your customers, but your prospects as well. It has everything marketing knows and everything sales knows in one place. Marketing automation software can pull in data from the CRM on the sales side. And if you have a sales team, how it ties to the sales interface. Do they want to do more of an inbound marketing approach or more outbound? If it's B2B, do they want to do account-based marketing (ABM)? All those factors go into how you set up your marketing automation solution in the first place and how it ties to the lead nurturing process within marketing. One is what kind of process do they want to have in place to manage their leads and manage their demand. Then, when the marketer is looking at marketing automation, they're thinking about a couple of things. They eventually come to a place where they realize that's not sustainable or scalable. Prior to investing in a marketing automation tool, the marketer has a tool for every channel and a spreadsheet where theyвЂ™re trying to keep track of lead scoring and understand the totality of the engagements they're having with their prospects and their customers.

They need to purchase marketing automation software to take care of the marketing side. A:В A B2B company will generally already have CRM software for sales, but it really doesn't help the marketing team.

What is automation studio in marketing cloud